Digital marketing is the use of available electronic media like computers, mobile phones, radio, TV or internet to promote a brand, services or products. It enhances your creativity and can be more fun. The good thing about digital marketing is that its easy to impliment and less costly. These courses are positively embraced not only in Kenya but also globally.
This being one of fast -growing industry, opportunities are numerous and one can work as a freelancer. Not forgetting you can land a high paying job in companies and organizations abroad. At least in every organization, they hire people equipped with digital marketing skills. Digital marketers are in high demand so take advantage.
Are you possibly wondering what digital marketing courses to learn in Kenya and get the value of your money and stand out in a competitive job market? look no more. Let’s look at the courses offered in Kenya, that you may be interested in:
Email marketing
In this marketing you can create awareness to your clients about new products, discounts. Personalize your messages in a way that your audience understands. More so, Companies are looking for individuals who got this skill and are paid well. Suitable network offers the sessions.
Search Engine Optimization
In this course, you learn how to make your content more visible and have a higher ranking e.g., in google, Bing, yahoo, amazon etc.
Every business person wants to attract more clients. The more people you get that means more profit as business grow. This is best for those with SMEs since it saves money. Therefore, you work from home and still earn good money.
Search Engine Marketing
Under SEM, you learn how to create landing pages, paid ads on search engines and to optimize these ads so that they can be highly competitive to attract valuable returns.
- Affiliate marketing
Taught how to market products and services on behalf of another organization and you can earn a commission. This cost friendly and it’s becoming a centre of marketing strategies. ln future we expect to see more firms embrace this method.
- Adobe photo illustrator
Learn creating logos, posters, edit videos, artwork, magazines etc. Therefore, get contracts from churches, schools, companies, marketing and advertising agencies.
- Paid advertising
Google Ads, LinkedIn, Facebook, Instagram. Companies therefore, should embrace this to elevate brands with specific targets to get more qualified leads.
- Google analytics
Track how your sites are doing through google reports. As an organization this a must have tool to know how your business is doing. This helps you to set not only your next goal but in a more effective manner.
You are taught on how to interact with customers hence, build a brand.
Do you have a firm that you want it to be the best in the whole world? here is the hack for you. With this you give better customer service, improved SEO, have better network through social media. You’ll increase productivity within no time.
- Web design
You learn how to create a website, do graphic design and also how to post you work on the internet.
Interestingly, everywhere you set your eyes on, you’ll find something to do with web design. Be it on social media, media houses and newspapers. I recommend this area because you learn in a short period of time. You do freelance projects; good for stay-at-home moms. Also, utilize your creativity and make it more fun. Have a training institute that can engage community people. Earn some good income that’s tax free.
This the process of writing to get someone to know about someone or something. This can be blogging, eBook, product description etc. Above all, writers are on demand and organizations are looking for specialists to work for them. Individuals too do contents or their sole proprietor businesses. There are marketing and advertising agencies that crave for people with these skills. This is your next career path you’re in need of.
These digital marketing courses to learn in Kenya, do not take long to complete, just a couple of months.
