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SEO – Search Engine Optimization
Search engine optimization (SEO) refers to process in which once improves the content placed on a website so that it can be accessed easily by people searching for related key words in a that write-up. This process is usually done to rank that specific content higher on search engines (computers) compared to related content else where. It helps website content to appear as one of the most relevant search results. This is what gives your website more traffic from search engines like google, yahoo, safari, Microsoft edge etc. In other words; SEO helps your site rank at the top of organic search results for relevant keywords.
SEO when matched with the correct digital marketing strategy will have a great impact on your site traffic and revenue. This is an important skill to learn an deploy in business websites, blogs and web pages.
A well-designed SEO strategy increases your online visibility and brings qualified leads to your website. SEO focuses only on organic search results — unpaid listings on search engine results pages (SERPs). It does not deal with ads that appear on SERPs.